
Introduction - SIA Central Europe
SIA Central Europe Zrt. (former GIRO Bankcard cPlc.) was founded in 1992 to set up and operate IT systems supporting domestic bankcard issuing and acquiring and settlement of transactions.
Since July 2007, SIA Central Europe Zrt. is owned by the Italian company SIA, one of the leading European financial service providers, operating in 40 countries throughout Europe, Africa and on the Brazilian market as well.
SIA target markets:
SIA positions itself as the aggregation centre of an excellence network, the promoter of a streamlined and organized system of agreements between the best players at the various levels of the value chain, guaranteeing the right answers to the uncertainty of the current economic and production scenario.

SIA Central Europe cPlc.. operates as an independent service provider, offering multibank services for:
► Financial Institutions: for issuing and acquirer banks
► Corporates: for savings co-operatives and health care funds, retailers (POS, ATM management)
► Central Institutions
► Public Sector
SIA offers solutions for 4 areas:
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Mission:
► SIA Central Europe focuses its efforts to provide full range of high quality services to support financial institutions issuing payment cards and acquiring card transactions.
► SIA Central Europe represents the hub of the SIA Group in Central Europe, being the "competence center" for ATM and POS terminal management and transactions switching.
► In line with the 2011-2013 strategic plan of the parent company, SIA Central Europe aims at consolidating and expanding the presence of SIA in Hungary and in the target countries of the central European area: Poland, Austria, Romania, Slovakia, Czech Republic, Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Montenegro, Albania and Macedonia.
Goals:
The objective of SIA Central Europe is to offer innovative and competitive technology solutions in the field of payments for financial institutions and corporates, in accordance with the requirements of "compliance" to European standards (SEPA, PSD, etc.).
The main elements of strategy:
► Keep the market leader position on the outsourced market in Hungary via continuous improvement of our services, as well as launching and supporting new innovative services.
► Core competence center in ATM and POS terminal management within SIA Group
► Regional Sales Center for the region focusing on 11 additional countries (Austria, Romania, Slovakia, Czech Republic, Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Montenegro, Albania and Macedonia)
SIA Central Europe in numbers:
The company employs a staff of 50 and has a portfolio of near 60 customers: in 2012 SIA Central Europe processed 192 million payment transactions, which is a 13 % growth compared to 170 million in 2011.
SIA Central Europe currently owns approximately 15% of ATM market share and about 25% of POS terminals market share in Hungary.



